Sonny Bui

"Right person, right job, right time"

As one of the co-founders who built the foundation of Rico Holdings over a decade ago, with nearly 20 years of experience in executive positions in the luxury travel service industry, serving high-end customers, Sonny Bui places great emphasis on developing human resources and managing systems.

He firmly believes in the principle of “Right person, right job, right time”.

He and his colleagues pursue a daily and hourly spirit of learning, discipline, and consistency, along with passion, creativity, and attention to every detail in the system.

For him, success does not always come from greatness. Persistence, consistency, disciplined work, continuous learning, and improvement will lead to success. Greatness will come.